Pennifly Free
0 kr
Unlimited cart check-ins · 5 searches included
The AI money agent for Gen Z
Outsmart the algorithms. Keep your money.
Billion-dollar apps are built to make you spend. Pennifly is built to protect you, an AI agent that understands the psychology behind every tap, and stops the impulse before it costs you.
Join the early waitlist
Winner · Stockholm 2026
She Built It · Feminvest × Nordnet × Mastercard Lighthouse
Counter-intelligence
Same intelligence.
Opposite side.
Every day, algorithms study your emotions to sell you things you don't need. Pennifly uses the same intelligence, but to protect you, understand you, and help you build the future you actually want.
Understands why you spend
Fights the algorithms for you
Shows your financial future
The problem
It's never been easier to spend.
Staying in control is a different story.
Billion-dollar AI systems are designed to find your weak moment and sell you something. Stressed? Lonely? Bored? They know. And they act on it, before you even realize what happened.
Most
Gen Z purchases are triggered by social media
Rising
money-related stress among Nordic youth
#1
money is the top source of anxiety for young adults
Based on conversations with hundreds of young adults across the Nordics. Independent research in progress.
Why Pennifly is different
Other apps track damage.
Pennifly prevents it.
Other budgeting apps
- Show what you spent
- Cold numbers and charts
- No psychology
- Generic advice
- Built for banks
pennifly.ai
- Understands why you spend
- Warm, personal coaching
- Behavioral psychology
- Built around you
- Fights back for you
How it works
Three taps. Then you're safe.
It works just like the real thing, without touching your bank.
01
Meet Pennifly in the moment
Tap a product or reach checkout. Pennifly shows up right where the impulse happens, no app to open, no budget to check.
Try the cart02
Choose your pause
Skip it, take a breath, find it second-hand, or grab a better new deal. You decide. No shame, no spreadsheets.
You stay in control03
Watch it grow
Every skipped krone becomes real savings toward your goal. Your garden blooms, and your future self says thank you.
Savings that stickReal-time coaching
Coached in the moment.
Aimed at what matters.
The second you're about to spend on something that pulls you away from a bigger goal, Pennifly coaches you in real time - one warm sentence, no friction, no shame.
Your savings goal, your trip, your first apartment, Pennifly keeps them present, exactly when impulse tries to win.
Coaches in real timeEvery checkout
Aligned with your goalsAlways
Built around your lifeNot the bank's
23:47•••
Pennifly · now
Pause? You often regret late-night Wolt orders 💜
You've spent €48 on late food this week.
Saved tonight
+ €31
Manifesto
You're not
bad with money.
You're human.
80% of purchases under 25 are triggered by feelings, not needs. Pennifly doesn't side with the algorithms that want to exploit that. Pennifly sides with you.
Read the manifesto →Pricing
Start free. Pay only for more searches.
Try five live searches without a card. See every price before creating an account.
Pennifly Lite
20 kr / month
40 searches per month
Pennifly Pro
79 kr / month
180 searches per month
One-time search packs:100 searches for 49 kr300 searches for 99 kr1000 searches for 249 kr
Sold by Emvigrest AS. Prices include applicable taxes where required.
One email · straight into Pennifly
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Start today.
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